Share |

New Indy centre will be Tanni&Anni's first move into mainstream showroom

The iconic range of adaptive clothing developed by fashion designer Annabel McMahon and Paralympics multiple gold-medal winner Dame Tanni Grey-Thompson is moving into the mainstream showroom arena for the first time with the opening of the Indy enabled living centre in Evesham, Worcestershire.

Up to now, Rackety's children's clothing and Tanni&Anni adult garments have been sold exclusively over the web and by mail order as the two partners shied away from what they describe as the 'tartan rug and toilet in the window' image of many mobility shops.

"Just as we set out to shake off the traditionally dull, dowdy and outdated image of clothing for people Tanni&Anni rangewith disabilities, so we see Indy coming up with a modern and vibrant approach to the mobility market," says Annabel.

"To me this as an event which is as exciting as when GAP first came to the UK high street – and as much of a break with the past as when those grim old-fashioned National Health specs gave way to today's fabulous choice of designer frames."

The Indy centre, which was opened by Dame Tanni, will feature a purpose-designed merchandising unit which puts the full range of children's and adults' adaptive clothing on open display at wheelchair–accessible height.

Rackety's broke with tradition by offering fun and stylish children's clothing, including T-shirts with the slogan 'If you stare long enough I'll start doing tricks'. Indy, meanwhile, will be setting new standards of its own by providing an outdoor test centre for mobility scooters and walking aids.

Tanni&AnniElegant as well as fashionable, the Tanni&Anni at Rackety's adult range includes a trendy trench coat that works in a wheelchair. Customers at the Indy centre – which is the first of a planned network around the UK – will also be able to consult a resident occupational therapist when making their choice.

"The mobility market in the UK is worth around £500million a year and it's high time it presented a modern, vibrant and attractive face to its customers," Annabel continues.

"Clothing for people with disability has all too often been displayed in a plastic bag with a zip on it, and hung out of reach on the wall where potential customers can neither see it nor feel it. Yet they're supposed to buy it just because they need to.

"Indy's approach is as far removed from that as you can imagine. We've long felt that the mobility market has been out of tune with high-street standards of presentation so it's exciting to see this all now coming to life in the form of the Indy centre and everything they're doing with it."